San Jose State University 30-Second Spot
This institutional spot uses a portion of the SJSU Anthem as a script.
What makes us Spartans? We choose the unlikely path because every test of our character and stamina is an opportunity to learn. We have advantages that can’t be taught: grit, focus, imagination. We believe that dreams are realized through hard work, intelligently applied. We rally. We adapt. We create.
At San Jose State University, we discover who we want to be—for ourselves, for our families and for our communities. Different and unexpected begin here—at the heart of a transforming valley, in a city that is tough and beautiful. We are Spartans. What powers us changes our world.
The Story of the SJSU Anthem
The SJSU story has an anthem. The anthem also has its own story.
Based on input from focus groups, market surveys and hundreds of interviews with students, alumni and faculty members, I wrote the SJSU anthem in an attempt to capture the essence of what it means to be an SJSU Spartan—a statement that would inspire the stories the university tells. Initially, it wasn’t intended to be used verbatim. Following substantial feedback, the anthem became part of the university’s key messaging and can be seen in many university communications and physical spaces, including:
So what is the anthem? It’s not the same as our Alma Mater, “Hail, Spartans, Hail,” (penned by San José State Normal College sophomore Gerald Erwin) or the SJSU Fight Song—both important pieces of Spartan culture. It’s not set to music (at least, not yet!). Instead, it’s more akin to spoken word poetry—word-based performance art. How it’s recited depends on each Spartan.
San Jose State University’s Institute for the Study of Sport, Society and Social Change hosted Words to Action: Gender, Sport and Society, a special event featuring some of the leading voices for gender equity and women’s rights in the sports world.
On January, 24, 2017, SJSU launched the institute at Sport, Activism and Social Change: From Words to Action, a special event focused on athlete activism.