Crafting compelling stories that drive philanthropy is what I enjoy most about strategic communications. It gets to the heart of my personal mission to use my creativity to promote the greater good.
It is why this fall I began teaching Communication and Organizational Philanthropy, an upper-division, online course that introduces San Jose State undergraduates to nonprofit communications and careers in philanthropy.
In addition to the enterprise-level print, digital and multimedia fundraising communications below, I've also created award-winning communications in support of a comprehensive fundraising campaign that raised $209 million from 30,000 individuals, 2,396 corporations and 200 foundations.
People give to people and to organizations whose values they share.
The compelling, people-focused stories I've written, edited or produced for video have promoted and celebrated connection, engagement and philanthropy.
In honor of her late husband, Lupe Diaz Compean donated $15 million to San Jose State to support student-focused programs that will give students the opportunity to pursue their own paths.
Successful fundraising is a result of storytelling and engaging experiences that connect people.
Part of the team that launched San Jose State's Institute for the Study of Sport, Society and Social Change, I helped to frame the narrative about the university's unique niche in the history of sport and social change through compelling print and digital content, as well as video storytelling.
The university is the birthplace of the Olympic Project for Human Rights, a movement led by Harry Edwards that culminated in the iconic 1968 protest of Olympic medalists Tommie Smith and John Carlos.
In January 2017, SJSU launched the institute during a special event focused on athlete activism. Watch the launch event highlight video.
In 2016, I proposed leveraging SJSU’s reimagined fundraising gala as a community brand launch, articulating the “Inspiration to Innovation” concept within SJSU’s “power” brand, providing the framework for what is now the university’s signature Inspiration to Innovation fundraising gala.